Mobile Marketing campaigns evolve by the day. Interest from the public might be high at a specific point and weaken after a certain period of time. Some things might work well with a specific target and fail with another one. Advertising might be important to get people to “come in and try”, direct response might be vital to keep them involved.

Media plans can be mirrored with the evolution of registrations or intensity of participation in a game. Participants might be analyzed according to age, gender, professional activity or leisure occupancy. Interact Mobile offers intensive follow-up of campaigns that ensure concrete user data, close-up views on campaign evolution and global consistency with campaign objectives.

All information is shared with the customer through web-based tools.