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Four years of Mobile Marketing strategies and tangible business results have created an overwhelming hype and dedication to this “new way of talking to your customers” in countries like the UK, France, Italy or Spain. We can clearly say that Luxembourg is an emerging market and that a lot needs to be done.
In a “far-west” mood of discovering things we must avoid another internet bubble and go against the abuses of e-mail spam. It is all about getting the learning process straight. Your company is different; so are your customers. There are no out-of-the-box solutions and in the midst of over-promising, you must keep your mind straight to the target of brand building and interactive customer relationships.
Interact Mobile invests a lot of resources into the constant follow-up Mobile Markets findings abroad, investigates into best-practice scenarios and stays in touch with fellow service providers. It is a primary interest to share this knowledge base with our customers. We need to speak the same language in order to pursue the same campaign objectives.
Consulting is a key element of this dedication. We must put the necessary energy into the analysis of the project, the understanding of the brand and products, the delimitation of the customer base and the articulation of a coherent Mobile Marketing strategy. How will it all fit into the customer’s existing infrastructures? How ensure that he is under control? How to create the basis for a long term commitment to the mobile channel? How insure optimal integration of it all on all levels? It all comes through consistent dialogue and precise consulting.
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