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Mobile Penetration rates
(% of population equipped with a mobile phone)
Number of Mobile End-User per country
Luxembourg
| Luxembourg’s Mobile Market |
2002 |
2003 |
| Penetration rate |
80.1% |
89.7% |
Source: Statec 2004
Belgium
There were around 8 million mobile end-users in Belgium at the end of Q1 2003, with a penetration rate of more than 76%.
| The Belgian Mobile Market |
2001 |
2002 |
2003 (1Q03) |
| Millions |
7.29 |
7.37 |
7.59 |
| Penetration rate |
74% |
75% |
76% |
Mobile Data Market
In the first half of 2003, around 82% of all Belgian mobile end-users were active SMS users.
According to Belgian operators, mobile data revenue accounted for approximately 15.7% of total revenue in the 1Q of 2003. It is projected that on average Belgian mobile end–users sent 54 SMS per month in the first half of 2003.
| The SMS Market in Belgium |
2001 |
2002 |
2003 (1H03) |
| SMS volume (Mil) |
4575 |
4380 |
2386 |
| Monthly SMS volume (Mil) |
356 |
365 |
398 |
| Monthly SMS volume/user |
48 |
50 |
52.4 |
Recently launched MMS services were estimated to reach over 100000 active MMS users in the 1Q of 2003.
Mobile Data use and trends
The three most popular SMS applications among Belgian mobile end-users are logos and ringtones, voting and information services.
France
With more than 40.1 million subscribers in September 2003, France is one of the leading mobile markets in Europe. Mobile penetration reached 66.5% in the 1Q of 2003.
| The French Mobile Market |
2001 |
2002 |
2003 (3Q03) |
| Millions |
36.8 |
38.5 |
40.1 |
| Penetration rate |
62% |
64% |
66.5% |
Mobile Data Market
In the 2Q of 2003 the total mobile data market increased by 68.2% compared to the second quarter of 2002.
In the 3Q of 2003, French mobile users sent more than 2 billion SMS messages, an average of 17.6 SMS per end-user per month and an increase of 35% compared to the same quarter in 2002.
In the full year 2002, 5.8 billion SMS were sent across all three French operators, around 12.4 SMS per end-user per month. This represents an increase of 40% compared to 7.4 SMS per end-user per month that were sent in 2001. 89% of all SMS sent in France in 2002 were person-to-person messages.
| The SMS Market in France |
4Q01 |
2002 |
1Q03 |
2Q03 |
3Q03 |
| SMS Volume (Mil) |
1060 |
1492 |
1904 |
1881 |
2006 |
| Revenue € |
125 |
163.75 |
226 |
210 |
230 |
| Monthly SMS Volume (Mil) |
353 |
508.5 |
668 |
661 |
693 |
| Monthly SMS volume/user |
9.5 |
13.55 |
17.2 |
16.8 |
17.6 |
Mobile data use and trends
The most common use of mobile data services in France is for customization services: 45% of mobile data traffic is generated by the download of logos and ringtones
The French Mediamétrie survey shows how passionate young people are about customizing their phones:
- 64% of 11 to 19year olds have already downloaded a ringtone
- 54% have downloaded a logo
- 40% have equipped their phone with a front screen
| Phone customization among French youth |
% Phone owners |
Ringtone |
Cover |
Logo |
Voice mail |
| 11-12 years |
25% |
ns |
ns |
ns |
|
| 13-14 years |
53% |
65% |
46% |
61% |
43% |
| 15-16 years |
77% |
69% |
44% |
59% |
38% |
| 17-19 years |
88% |
59% |
33% |
47% |
42% |
| Combined 11-19 years |
64% |
64% |
40% |
54% |
40% |
Germany
With more than 60 million mobile subscribers, Germany is the largest mobile market in Europe. The mobile penetration rate rose considerably over the last year to reach almost 75% in 2003.
| The German Mobile Market |
2002 |
2003 (1H03) |
| Millions |
57.6 |
62.2 |
| Penetration rate |
69% |
74.9% |
Mobile Data Market
German mobile end-users exchanged around 36 billion SMS in 2003, approximately 48 SMS per end-user per month
| The SMS market in Germany |
2001 |
2002 |
2003 |
| SMS volume (in mil) |
16000 |
31200 |
36000 |
| Monthly SMS volume (mil) |
1333 |
2600 |
3000 |
| Monthly SMS volume/user |
24 |
41 |
48 |
German mobile operators launched MMS services in 2002. At present, one MMS is sent for every 1000 SMS, but operators estimate that by the end of 2004 one message out of every four will be an MMS and by the end of 2007 60% of all messages will be MMS.
Mobile data use and trends
The most successful mobile data services in Germany are logos and ringtones. It is projected that these customization services represent about 40% of total data SMS services.
Source : Adapted from “The Netsize Guide 2004”
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